Peter Corway

Music, Sound & Science Strategist

My creative work focuses on the area of music cognition & neuroscience; the science of sound and psychology of music.

I deliver well researched and conscientious data driven strategies to help brands make better use of the music and sonic assets at their disposal.

With better understanding of the role music+sound plays in branding, marketing and advertising, I prevent brands from becoming acoustically schizophrenic.

This ultimately leads to effective longterm brand recall, positive attitude towards a brand’s commercials and products, as well as an increase in purchase intentions.

To learn more about my work, please get in touch.